Blog
20/3/2025
Barring any confidentiality or ethical concerns, every research project involves sharing results at some point. This dissemination is essential for sharing knowledge, validating findings through peer review, and informing stakeholders. It can take many forms, including publications in scientific journals, conference presentations, or reports to relevant parties.
One essential document comes into play to ensure the consistent application of your project’s visual identity across all communication formats: the visual identity guide.
What is a visual identity guide?
A visual identity guide is a reference document summarizing the key design principles that govern your study’s visual identity. It typically includes logo variations, colour palettes, typography systems, and other design elements. These guidelines ensure visual coherence across all communication materials while also specifying best practices and potential pitfalls to avoid.
Visual identity and knowledge transfer
For research involving participants, presenting study findings in an accessible manner is crucial. While careful word choice plays a fundamental role in making complex scientific concepts understandable (we recommend checking out this article on effective knowledge transfer), a clear and consistent visual presentation also significantly enhances comprehension. Visual coherence supports the effective translation of scientific knowledge to a non-specialist audience.
Let’s return to our previous example: a fictional research project examining the influence of green spaces on older adults in urban and suburban environments. With a well-defined visual identity, your project becomes instantly recognizable. When it’s time to share your results, you’ll want to maintain the trust established with participants through consistent visual language. What format will best serve your audience? An infographic? A video? A brochure? Regardless of the medium, using the same graphic elements will help participants better understand and retain the information presented.
Enhancing stakeholder engagement
A coherent visual identity doesn’t just boost visibility on social media and in the press; it also facilitates result-sharing with stakeholders. For example, within the EX!ST project, a newsletter is sent three times a year to participating schools, providing insights into students’ health. These valuable data points help schools make informed decisions on educational initiatives. Presenting findings in a clear and visually engaging manner highlights the project’s impact and strengthens its perceived value.
Moreover, research findings are often presented at workshops, conferences, or symposiums. Posters, slide decks, and presentation templates with consistent branding enhance recognition and encourage audience engagement. Visual coherence is equally important when communicating with stakeholders. Clear, accessible, and visually appealing results make it easier for stakeholders to grasp key insights, foster greater involvement, and advocate for the study.
Consistency is key
Ultimately, consistency is the cornerstone of effective visual communication. Your visual identity guide will help you apply your branding across all platforms—from your website and newsletters to emails, social media posts, and presentations. Beyond establishing credibility and trust, this visual consistency ensures your research leaves a lasting impression on participants, stakeholders, and the broader community.
Schedule a meeting with us to discover the full scope of our visual communication services.
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